The E-model dinner service, designed by Göran Bäck, came out in 1968. It was made of had earthenware, and had a simple and clean shape. The service also contained articles made of flameware. Its decorations included Laila Hakala's Villiruusu (Wild rose), and the blue-flowered Ahmet transfer pattern (pictured below) and hand-painted Sotka (Scaup duck) and Nyyrikki patterns designed by Raija Uosikkinen. The E-model was also produced up until 1974.